Analysis of male artist music videos

N.E.R.D. - Lapdance 2001

Summary of key points taken from the Lapdance by N.E.R.D. music video:

• Women represented as strippers/prostitutes/sex objects
• Men represented as in control, dominant and intimidating 
• Contrasting clothing codes between genders- men fully dressed, women undressed
• Women being used to create male sexual fantasy's 

50 Cent, Candy Shop, 2005:

Summary of key points taken from the Candy Shop music video (50 Cent Ft. Olivia):

• Completely contrasting gender representations, women are made to work harder to gain attention
• The central metaphor being 'candy shop', there are so many women the male cannot decide what he wants. They are they for the purpose of pleasing men
• Women being in control of their sexuality, they are portrayed as dominant
• The women being used for entertainment value towards the male audience

Robin Thick Ft. Pharrell & T.I- Blurred Lines (Unrated version) 2013

Summary of key points taken from Blurred Lines music video (Robin Thick Ft T.I & Pharrell):

• Beautiful women being treated as objects could make young girls aspire to be treated in a sexualised manner
• Clear, sexist difference between the clothing codes of men and women
• Women being used for entertainment value
• Positive portrayal of women being sexualised